JC Powers - Digital Ark

Our Work

JC Powers consists of four main components: manufacturing subcon, trading services, construction, and language services. It employs qualified personnel, provides materials for the manufacturing industry, offers services for private and government contracts, and provides interpreters for Japanese ex-pats.

TASK
To create and design a corporate identity for JC Powers. The direction was, it should have these 3 elements-the cross, the inital of CEO’s (JC) name and a gem element. The identity has to be globally appealing.

CONCEPT
The identity is based on a symmetrical balance of three elements: a cross in the middle representing God, the initials “JC” (Joy Chin) at the foundation, and half diamonds as rays of the cross, illuminating solutions to clients’ needs.